10 Best Internet Advertising Agencies

The best way to grow a business on the Internet is to advertise it, and there are many ways to do so. Internet advertising agencies are masters at their craft, and can allow you to advertise your website, your online company, and your storefront online, and help to increase website traffic and increase revenue.

Whether you have a small business or an expansive enterprise business, Internet advertising should be a part of your growth strategy. Some of the most popular Internet advertising strategies for any business include search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, social media marketing, content marketing, and more. You can even advertise your business with a great website design!

However, it can be difficult to choose the right Internet advertising agency for you. To help, we’ve compiled a list of the top 10 best Internet advertising agency that can help take your brand to the next level.

Rank Company  Location Website
1McCann EricksonNew York, NYGO TO SITE
2Sid LeeNew York, NYGO TO SITE
3WebFXHarrisburg, PAGO TO SITE
4R/GANew York, NYGO TO SITE
5Forza
Migliozzi
Los Angeles, CAGO TO SITE
6Advanced Media SolutionsTurlock, CAGO TO SITE
7BBDONew York, NYGO TO SITE
8Straight NorthNew York, NYGO TO SITE
9Tech
Wyse
Toronto, ONGO TO SITE
10Booyah AdvertisingDenver, COGO TO SITE

Online advertising FAQ

Q: Which online advertising strategies are right for me? 

A: There is nobody that knows your company better than you. That being said, we can’t suggest a cookie-cutter solution to every business when every company’s needs are different! Each web advertising strategy is different, and is implemented to accomplish different goals.

That means that you should read up potential online advertising strategies that you’re interested in order to decide which ones best fit your company’s goals and budget.

Overall, every web advertising strategy will bring some benefits to every company, but there are some that will work better than others for certain industries. SEO however, is an advertising technique that is extremely effective for any industry — as is PPC.

Q: How long do online advertising strategies take to drive results?

A: There is no way to tell exactly how long a campaign will take to drive results, but depending on the strategy, we can make rough estimations.

SEO, an extremely effective web advertising strategy, takes longer than many other advertising strategies to start working. However, when it does — it is perhaps the most beneficial strategy. You’ll have to wait for a few months for an SEO campaign to kick in!

PPC on the other hand starts working instantly!

Other strategies like email marketing, social media advertising, and web design are somewhere in between, depending on things like how often you send emails, how often you post on social media, and how much traffic your website receives.

Q: Why does my business need online advertising? 

A: With more than 3 billion people currently using the Internet, your company is essentially losing valuable customers if you’re not advertising online.

Online advertising allows you to meet those 3 billion customers where they’re already looking — which is on the Internet.

The goal of web advertising is to ensure that you increase website traffic, which leads to increased conversion rates, higher ROI, and a greater brand awareness. All around, online advertising is a great way to find, target, and advertise to your target audience – making it one of the most effective advertising strategies.

With traditional styles of marketing, like flyers, TV commercials, and billboards, you’ll still be able to reach a large number of people, but are those individuals the most likely to purchase your products or services? With online advertising, you can target your most valuable customers so whoever sees your website is looking for your products or services — increasing the probability of a conversion.

With an advertising company, you can reap all of these benefits!

3. WebFX

WebFX is one of the best advertising agencies around. With a retention rate of 91%, it’s no wonder these guys have such a great reputation.

They know the importance of advertising online and make successful online campaigns a priority for your business. Speaking to their success, their clients typically see a 23% increase in revenue and to date, WebFX hasdrivene over $1 billion in revenue for those clients.

WebFX is home to over 200 employees and they’re located in Harrisburg, PA. Some of their clients include Dover Downs Casino, Cleveland Brothers, Safer Brand, Bar’s Leaks, and more.

2. Sid Lee

sidlee

At Sid Lee, “transforming the consumer experience across all touch points” is “their thing.” They believe that there are no boundaries between marketing and advertising since customers are constantly interacting with some form of advertising, wherever they are.

Their 5 offices around the world are made up of 600 employees that have provided results for clients including The North Face, Ubisoft, Samsung Galaxy, National Bank, and Yellow Pages.

Their Internet advertising services include video advertising campaigns and more.

1. McCann Erickson

mccann

McCann Erickson is obsessed with the idea of truth, and how it’s the only way to create believable ads. Based on their clients’ needs, they’ve been able to run relatable ad campaigns for brands like Microsoft, MGM National Harbor, New York Lottery, and Coca-Cola India.

They start by doing market research with their clients to understand each client’s competition. From there, they’ll continue with producing a strategy, planning the campaign, and discussing creative elements.

Their digital capabilities allow clients to integrate their brands into social environments, extend their brands with captivating design, and create mobile apps to satisfy customers. They also provide content creation, experience design, interactive design, proprietary performance analytics, and more.

How do I choose the best online advertising agency for my company?

As a business owner, you want your Internet advertising agency to be in the best hands. By choosing any of our top 10 best agencies, you’re off to a good start. But how do you choose the right one for you?

Internet advertising connects you to your customers. So you should first look for an agency that seeks to understand your brand. Without the willingness to connect with your brand, it’s unlikely that your business will be advertised in a way that reflects your beliefs and culture as a company.

You should take time to research the capabilities that each agency has and make sure that they offer exactly what you’re looking for. If you’re a brand that is only concerned with creating top-of-the-line that will drive your brand straight to the top, focus on finding an agency that specializes in video.

Lastly, strive to find an agency that feels like a good partner. You’ll likely be working side-by-side, and without an outstanding business partner, your campaign will stall. Your Internet advertising strategy will have better success when you enjoy the agency you’re working with and vice versa.

What makes an advertising agency the best?

With so many Internet advertising agencies out there, how do you know what qualities to look for in the best ones? Here is a list of qualities that make for the best Internet advertising agencies.

They communicate

In any relationship, communication is key, and in a business relationship, communication is especially important.

When you entrust someone with marketing your business, you want to ensure that they know how to keep in contact, tell you all the important information that you need to know about your campaign and do so on a regular basis.

You don’t want to partner with a company that pushes marketing shortcomings under the rug, rather you want to partner with a one that tells you everything about your campaign, even if it’s not the news you want to hear.

On the other hand, you also want to work with an agency that communicates good news to you as well. If you have increased site traffic by 2%, the best agency will communicate that to you. What makes an agency really stand out is when they’re so transparent that they also communicate what strategy lead to that increase.

They’ve learned the ropes

The best Internet advertising agencies have been around for many years, and have had time to learn the ins and outs of advertising strategies. Experience is key and without being around for a number of years, an agency likely won’t be able to provide you with the same quality campaign that an experienced agency could.

This is for a few reasons. First, it takes a while to learn the many different strategies associated with Internet advertising. You can’t learn them overnight, and an agency that has been around for just a year or so likely won’t have as much knowledge as agencies who have been around for a decade.

Second, older companies have been through trials – both in their own business and with clients. Over time, they’ve been able to learn how to fix a client campaign that went downhill and even keep their own business from going under.

Any agency that has put in the time to learn the ropes is an agency that you want to work with.

Why should I hire an Internet advertising agency?

If you’re questioning whether or not you even need to hire an Internet advertising agency, there are a few questions that can point you to the right answer.

Do you want to see increased website traffic or revenue?

If you’re looking for a way to boost engagement with your brand, increase website traffic, and increase revenue year over year, Internet advertising is a great way to do so.

Not only can Internet advertising help you to do these things, but it’s also extremely cost-effective. Advertising strategies like PPC, or pay-per-click advertising, allows you to advertise to your target audience for a cost that you choose. That’s because you’ll only pay when your ad is clicked, and you choose exactly how much each click is worth.

That’s not the only advertising strategy that’s cost-effective, though. Email marketing is another extremely low-cost/high-return strategy that can help your business thrive.

If you’re interested in all of the benefits above, Internet advertising is a great strategy for you.

Does someone on your team familiar with Internet advertising?

If you want to reap all the benefits of Internet advertising, but are still wondering if hiring an agency is right for you, this question might be the deciding factor. Is someone on your team familiar with Internet advertising? Do they have the knowledge and tools necessary to implement a campaign for your business?

If not, it’s best to hire an agency to help you. Not only do they have tools to automate many of the Internet advertising campaigns they’ll be implementing, but they’ve also made a living out of creating campaigns for businesses like you.

Not to mention, it takes time and effort to train your team members in Internet advertising, so why not just leave it to the pros?

We hope our list of agencies, tips, and tricks helps you find your ideal agency!

Good luck!