How to Pick a Digital Marketing Agency

March, 25, 2015

office-594132_640If you’ve spent any time at all researching digital marketing agencies, you know that there are thousands of companies out there who offer similar services and want you as a client. So how do you choose just one?

It’s important to keep in mind that there is no “best” company. But depending on your goals and budget, you should be able to find the perfect one for your business’s needs. And although each company will likely have their own reasons as to why you should hire them, these are the factors you should take into consideration when choosing a digital marketing agency.

Quality of Work

The most important factor in your decision should, of course, be the quality of work each agency offers. You’re essentially choosing the people who will be responsible for your company’s online presence and reputation, and you need to be sure that they will be able to deliver the results you want.

While their own site is a good indicator of the work they are capable of, you should also look at their client portfolio. This will give you a realistic idea of what to expect, and should also give you a feel for whether or not you like the style of their work.

In addition to samples of client work, you should try to locate client testimonials. Most agencies post the best ones right on their sites, and you can also find them on sites like Yelp, Google, and Facebook. Customer service is just as important (if not more important) than the quality of their previous work, because it is an indicator that they are willing to work with you on your specific preferences.

Size and Location

Although it is entirely up to you whether you want to work with a small, local agency or a large, national or global one, this should play a role in how you choose a digital marketing agency. Both small and large companies have their advantages, but you need to decide which you prefer to work with.

If you like in-person meetings and regular communication, a smaller, more local agency is a going to be a better fit. Having an office nearby will allow you to build relationships and collaborate, and smaller agencies often have a more tailored approach.

That being said, larger companies may have more resources available to them. If they operate on a national or even global scale, they have a much larger hiring pool and can hire the best and brightest in the marketing industry.


Digital marketing is an investment that can help generate revenue for your business, but the amount you can afford to spend is dependent on your company’s revenue. Unfortunately, this is sometimes a difficult factor to compare, because many agencies do not offer pricing on their sites.

Whether this is because they want to sell you on their services before discussing cost or because they price on a case-by-case basis, it makes it difficult to figure out which agencies are in your price range. Take some time to look at different agencies’ sites and find a few that have prices. That should give you a general idea of how much you can expect to pay for digital marketing services.

If you really like one of those agencies – great. If not, keep that pricing in mind when you contact other companies. They will likely want to give you a sales pitch before discussing cost, but you will at least have an idea of whether or not their prices are reasonable.

If you are currently trying to choose an agency, our list of the best digital marketing agencies for 2015 is a good place to start. We’ve ranked 50 of the best agencies around the world based on all of these factors and more.

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