Size and Location

As we’ve already mentioned, agencies aren’t “one size fits all.” Some business owners may feel that their online marketing is best handled by a small company located very close to them. On the other hand, you may know someone who swears by a global company with multiple offices and hundreds (or thousands!) of employees.

When you’re choosing a digital agency, you may feel that size and location aren’t important at all — or they may be a huge factor in your decision. If you’re not sure why one or both factors might matter to you, here are a few things to consider!

Local marketing agencies may be easier to work with: If your company has frequent meetings that require the presence of your marketing team, or if you just like having the opportunity to meet with your agency in-person on a regular basis, you may want to look for a firm that is located close by. Agencies that are within a few hours drive of your office can visit more frequently, and may be able to accommodate any special requests for their presence at trade shows or other events.

size is important when choosing a marketing company

But distance doesn’t mean a lack of communication: Agencies located across the country, or even across the globe, won’t necessarily be less responsive or present in your life simply because they’re far away. You can arrange for special visits once or twice a year, set up conferences or phone calls using Skype, and exchange more frequent emails. The best digital agencies will always feel present, even if they’re located many miles away.

Large companies have more resources: Many of the largest digital agencies out there have multiple locations with hundreds of employees spread amount their offices. These large companies may have more resources at their disposal, the ability to hire experts and talented professionals almost on the fly, and ultimately more time and people to dedicate to your account.

But you may get lost in the shuffle: Large agencies sometimes suffer from a lack of cohesive work. Smaller agencies can collaborate on your needs and produce a marketing experience that is consistent between your website, your social media platforms, and even your printed branding (like business cards and brochures). If one graphic designer is assigned to your marketing, your graphics may be far more consistent than they would be if ten people were trading off responsibilities as your needs changed.

Again, we want to emphasize that what works for one company may not work for another. Ultimately, the digital marketing agency you choose should be the one that fits your unique needs the best. Whether they’re located across the globe or in your city, and if they have ten employees or ten thousand, is entirely up to you.

Things to consider when choosing the size of the agency you work with

Here are a few things to consider when you’re determining the size of the agency you want to work with.

1. Are you okay with the agency outsourcing?

If you work with a smaller agency, chances are they might be outsourcing certain elements of your campaign. That’s because they likely don’t have a full team in-house to take care of all your marketing services. For example, a small marketing agency may only have 2 content writers, 2 SEOs and one PPC specialist. They might also offer web design, but they have to outsource it to another agency or freelancer. If you’re okay with some elements of your campaigns being outsourced, smaller could be better for you.

2. Do you want to be on a first-name basis with your point of contact?

Sometimes, agencies have too many projects going on to deliver you one point of contact. You may be in touch with many different points of contact throughout your campaign. With smaller agencies, you’ll likely have one POC, and you’ll probably even get to know them face to face! If this is something that matters to you, smaller might be better. However, it doesn’t mean that larger agencies won’t also serve you with a single POC.

3. Customer service quality

It’s a toss-up between the quality of customer service when it comes to the size of the agency. Some small agencies have the best customer service because they have a close personal relationship with their clients, but some large agencies also have fantastic customer service because they have a phone answering service. Regardless, you should be sure to do some research on the customer service quality of your agency, whether they’re small or large.

Things to consider when choosing the location of the agency you work with

Here are some points to consider when choosing where the agency you work with should be located.

1. Do you want to meet in person often

If you would like to meet in person to talk about your marketing campaign and do it often, you should definitely consider working with an agency that’s close by. This will afford you the opportunity to talk with your POC in person whenever you need to. It might be less likely that you’ll be able to do so if they live across the country.

2. Are phone and email effective for you?

In the digital age, there are many ways to make long distance relationships work, and business relationships are no exception. If you’re okay with having business meetings via Skype, email, or phone, you’ll have no problem working with an agency that’s a bit farther away.


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