What Does Full-Service Internet Marketing Include?

March, 31, 2016

Successful business owners understand the importance of Internet marketing. Without it, you risk disappointing your current and potential brand advocates — or worse, you lose them completely. Hiring a full-service Internet marketing team is appealing for many reasons. It gives you more time to run your business, increases your online visibility, and brings new customers to your door.

But if you’re new to digital marketing, or you’re thinking of hiring a professional team for the first time, you probably don’t know exactly what to expect or where to start.

Let’s take a look at everything that should be included with full-service Internet marketing.

Search Engine Optimization, or SEO

SEO is the lifeblood of Internet marketing. All of your online efforts should lead people back to your website, where they will find the information they need to contact you. In order for the right people to find you online, you need a solid plan in place for SEO.

The best Internet marketing teams will conduct your keyword research and consistently revisit those terms to ensure they’re effective. They should also offer a variety of SEO services, including:

  • Local SEO. If your company concentrates mostly on the local demographic, you probably need an Internet marketing team to address your local SEO. The right team will ensure clients can easily find your business and that your pages rank well for the terms people associate with your business.


  • Ecommerce SEO. Running an online store is pointless unless the right people make it to your site. A full-service Internet marketing team will make sure shoppers can easily find you by using the right search terms. They should also help you find gaps in your sales funnel and work to fill them.


  • Enterprise SEO. Perhaps you already rank well for certain terms, but you want to expand your visibility in a competitive industry. If that’s the case, enterprise SEO services will help you gain a competitive edge.


Web design

Most of your Internet marketing strategies will be designed to drive traffic to your site, so it needs to be an accurate representation of your company. It should give visitors an idea of the excellent service they can expect from your business.

A clean, well-designed, and highly-functioning website will build trust with your audience and keep them coming back for more. A full-service Internet marketing company will create a website from scratch or redesign your current site. You can expect a good Internet marketing company to accommodate your needs, whether you:

  • Need a few pages or more than 250
  • Want a simple or a world-class design
  • Require no copywriting or hundreds of pages of copywriting
  • Want to include no keywords or hundreds of keywords
  • Do or do not want to include a content management system
  • Do or do not want to use a responsive website design
  • Want no database integration or full development


Content marketing

Full-service Internet marketing should include copywriting. You can expect a reputable company to provide you with the following:

  • An SEO strategist to formulate the best strategy for your needs
  • A copywriting manager to ensure the writing is flawless
  • A graphic designer to accentuate your copy with infographics and other visual content
  • A well-devised plan to use content to bring you more online exposure
  • High-quality original content that includes text-based copy as well as multimedia such as videos


Social media

A plan for Internet marketing must include social media. If you plan to hire a full-service Internet marketing team, you should look for a company that can help you establish a presence on social media, engage with users interested in your brand, and share content that will garner you likes, follows, and shares.

Look for full-service Internet marketing that offers a variety of social media packages, so you can secure something that fits your budget and unique needs.

Pay-per-click (PPC)

PPC advertising offers an accountable way to advertise online. You’ll never go over your budget, and you can track your results. Full-service Internet marketing should include a PPC plan that gives you access to top PPC specialists and provides an account manager to monitor your needs and progress.

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