Does Digital Marketing Work for Small Businesses?

March, 20, 2015

miniature-233535_640If you are a small business owner, you know the importance of marketing. Loyal customers are what keep your business going, and bringing in new ones is the only way to grow. But how can you compete for their attention with larger companies who have more resources to invest?

Digital marketing is a great tool for small businesses because it allows owners to reach a wide audience and provide information to potential customers. And although it takes some work to be noticed among the many other businesses advertising online, a strong digital marketing strategy can help you do just that.

So how can you use the Internet to start attracting customers, generating revenue, and growing your business? Keep reading to learn the most important parts of a digital marketing strategy for small business.

Strong SEO

Your website is the most important component of your small business’ digital marketing strategy, so you need to make sure that it is strong. That doesn’t just mean creating a visually appealing design, though. If you want people to actually find your site, you’ll have to do some search engine optimization, or SEO.

Many people use search engines to find restaurants, stores, and other businesses. By doing SEO, you can ensure that your business shows up in the results they see. Ranking high in search engines will drive more traffic to your site, which can lead to new customers and increased revenue.

When doing SEO, be sure to include location-based keywords. For example, if your business is a coffee shop in Chicago, you don’t really need to attract users from all over the world. Instead, focus on reaching people who search for “coffee shop in Chicago,” as these are the ones who could easily become customers.

Email Marketing

One of the best ways to reach the general population is email. Most people check their email on a daily basis, so it can be a great way to inform your customers of sales, specials, and new products.

In order to be successful with email marketing, you need to build a list of contacts. Be careful with this. Although you might be tempted to simply email every address you can get your hands on, this is a quick way to annoy potential customers and ruin any chance of them doing business with you.

Instead, put a form on your site and encourage visitors to sign up for a mailing list. This way, you only email those who are actually interested.

Social Media

Another great way to interact with customers is social media. By creating social accounts, you can post updates and share offers with people who already patronize your business, and can also receive feedback from them. This is a valuable feature, as it gives you the opportunity to respond to any customer complains, and also use their input to improve your business.

Social media can also help you reach new customers. Facebook, Twitter, and Instagram accounts are all free to make, but also offer paid advertising options for businesses. It’s best to start with free accounts and get used to social media, but once you are comfortable using it for professional purposes, these features can be very useful for reaching new customers.

If you still aren’t sure how digital marketing can work for your small business, or just need assistance getting started consider contacting one of the agencies on our list. We rank based on the quality of services, as well as customer feedback and satisfaction, so you can be confident that any one of them will be able to help you with your digital marketing strategy.

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