Archive for marketing-tips

Inbound vs. Outbound Marketing

October, 05, 2016

Marketing can be divided into many subsections, including inbound versus outbound. Both inbound and outbound marketing are essential for most businesses, and they both have digital components. When inbound and outbound marketing strategies work in tandem, they can be powerful …

Digital Versus Traditional Marketing

August, 25, 2016

Digital marketing. Traditional marketing. What’s the difference? Which is better, and where should you spend your money?

First, let’s talk about marketing in general. Basically, marketing is any strategy you employ to do the following:

Tell people about your products

How to Combine SEO and PPC

June, 27, 2016

A comprehensive SEO strategy can do wonders for your website’s performance. A properly executed PPC strategy can do the same for the success of a marketing campaign. Both work better, though, when they work together.

Both strategies rely on choosing …

What is the ROI of SEO?

March, 26, 2015

Did you know that approximately 93% of B2B purchasing decisions start with a search? And did you also know that roughly 83% of consumers do research online before buying online or in a store?

The implications of this research are …