5 of the Best Digital Marketing Courses You Can Take Online

February, 01, 2017

Want to learn more about digital marketing without having to step foot inside a traditional classroom? Thanks to the plethora of online learning programs, you can get a deeper understanding about digital marketing from the comfort of your laptop.

Below are five of the best digital marketing courses on the market. We have made sure to include options from a variety of providers. Choose the one that seems right for your needs, and dive into some exciting learning!

  1. The University of Vermont Continuing and Distance Education

If you are interested in being certified from an accredited institute of higher education, you might want to consider The University of Vermont. They offer a certification in Digital Marketing Fundamentals, and the class is entirely web-based. For just under $1,700, you will get a basic understanding of key elements of digital marketing, including paid search, email marketing, display advertising and social marketing. The University does offer discounted tuition for some individuals.

It is important to know that this certificate is run on a seasonal basis, rather than whenever you want to start. This is a real-time experience, and you will be expected to contribute up to 10 hours per week on studies and class time.

  1. Simplilearn

Not interested in taking your digital marketing coursework through a typical university? Simplilearn offers a Digital Marketing Specialist Masters Program that takes about a year to complete. The Program consists of five key courses, including advanced web analytics, advanced search engine optimization (SEO), and advanced social media.

Tuition is set at $1,499, and you can learn at your own pace.

  1. Google Online Marketing Challenge

No money available to bankroll your continuing education dreams because you are currently enrolled in a college to get your undergraduate or graduate degree? No problem when you take part in the completely free Google Online Marketing Challenge.


Like all things Google, this learning environment is a decidedly unique way to learn the ins and outs of digital marketing. You will have to get a team together, and your team will be charged with developing a successful digital marketing campaign on behalf of an existing organization. Google even gives you a $250 AdWords account, so you don’t have to pay out of pocket to make magic happen.

So far, more than 100,000 people have taken the Challenge. Will you?

  1. American Marketing Association

The e-learning arm of the American Marketing Association (AMA) might well be called e-LEANing. They have begun to earnestly offer affordable and actionable web-based courses, many of which are digital marketing specific. These subjects include social media, email marketing, web and digital analytics, and online advertising.

The cost is $445 for anyone who is not a member of the AMA, and about half off the tuition cost for AMA members. Upon completing all the modules in the program, you’ll receive a Certificate in Digital Marketing.

  1. Rutgers Business School

How does an Online Mini-MBA™ in Digital Marketing sound? Rutgers University provides this online, self-structured program for those who want to learn more about the digital marketing world. It takes about 12 weeks to complete, and having this certificate gives you the opportunity of a 3-credit elective waiver if you choose to attend Rutgers for your MBA.

You do not have to take the GMAT or GRE tests to sign up for this $3,495 course, but you should know that although it gives you a lot of freedom, you need to register for specific class timeframes. Check out the website for more information.

When you are ready to build your basic digital marketing knowledge, online learning through these or other educational providers may be the right decision. It’s fine to learn digital marketing on your own, but if you want to make a career in the field, a certificate could open many more doors.

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