Top Digital Marketing Agencies for Lawyers

Digital marketing can help your law practice stand out online.

Check out our top 20 agencies below!

Rank   CompanyEtched Marketing City/State Employees Website
1Etched Marketing$$$Phoenix, AZ2 - 9GO TO SITE
2Custard Online Marketing$$$Manchester,10 - 49GO TO SITE
3Incite Response Inc.$$$Coral Gables, FL10 - 49GO TO SITE
4Waypost Marketing$$$Greenvillle, SC10 - 49GO TO SITE
5Metric Theory$$$San Francisco, CA50 - 249GO TO SITE
6Bluetrain Inc.$$$Sherwood Park,10 - 49GO TO SITE
7Blu Mint Digital$$Tallinn,2 - 9GO TO SITE
8Cosmitto$$Pittsburgh, PA10 - 49GO TO SITE
9SEOP$$$Irvine, CA50 - 249GO TO SITE
10ACRONYM$$$$$New York, NY50 - 249GO TO SITE
11RSO Consulting$$$San Francisco, CA10 - 49GO TO SITE
12Cogo Interactive$$$Chantilly, VA10 - 49GO TO SITE
13IM Action$$Minsk,10 - 49GO TO SITE
14Digital Elevator$$$$NA2 - 9GO TO SITE
15Hive Digital$$$$Morrisville, NC10 - 49GO TO SITE
16LAD Solutions$$Los Angeles, CA10 - 49GO TO SITE
17411 Locals$Las Vegas, NV250 - 999GO TO SITE
18Bruce Clay, Inc.$$$Simi Valley, CA10 - 49GO TO SITE
19Integrated Digital Strategies$$$Newburyport, MA10 - 49GO TO SITE
20SoMe Connect$$$$Chicago, IL10 - 49GO TO SITE

Important Questions to Ask Digital Marketing Agencies

As a lawyer, you are in an optimal position to investigate the digital marketing process. You know how to follow up questions you ask and get to the root of the truth. But you may not be all that familiar with digital marketing. What are some great questions to ask?

Have you ever worked with a law firm before on digital marketing?

This is kind of a knee-jerk question. A law agency is a multi-faceted business with certain legal restrictions along with a specialized communication style. It makes sense to see if your internet marketing agency has ever experienced a law agency as a client they will understand this all too well. If they respond and say that they have, great! But there is one thing to be wary of. Make sure they do not treat you like their other law firm. Law firms come in a wide variety and a strategy that works for one will not work for another depending on the structure and services of your firm.

Can you describe your digital marketing process to me?

Yes. That should be their automatic response. As they describe the steps and the process be sure to ask why and how. Why does that help? How does this result in my own goal?

How do you market your own business?

See if they describe similar steps to their digital marketing process. If it varies, ask why they do not do that in their marketing process with you.

How will you show me that you are doing what I am paying for?

They should respond automatically by saying they will give you monthly reports and updates. Follow up with asking if there is a way to access the data yourself when you want to check their numbers. They will direct you to Google Analytics. This is a great tool, but if the company also has a more user-friendly data tracking software that is a benefit you should have access to.

What do I get with the package chosen?

This answer will be similar to them describing their digital marketing process, but it is a great opportunity for you to cross-analyze their response. Also, check if it is only search engine optimization (SEO) or if there are social media, paid advertising and other online marketing options included.

There are many more questions to ask but the next two are vital, and it is vital for you to know the answer ahead of time. That way you will know if they are prepared to run your digital marketing campaign.

What can Digital Marketing Companies Do for Your Lawyer Firm?

Digital Marketing companies, like law firms, come in a variety of shapes and sizes. Smaller businesses are usually focused on one aspect of digital marketing like SEO or social media. You want to make sure the business you are investing in is able to grow with you. If you are testing the waters with a company and if everything goes well and you plan on growing your online efforts, make sure that one company can handle your dreams. There are 9 core types of digital marketing agencies.

1.      The SEO Agency

A good SEO agency will be able to optimize your site to show up higher in a search engine for relevant keywords. An SEO Agency used to be a pretty standard business that could be run by one person. Due to Google’s advancements in recent years, a lot of single person SEO agencies moved to doing local specific work, becoming content creators, or grew their business to have more people or became a full-service digital marketing agency. This is due to how much work and time is needed for a successful SEO campaign. For only one person to create the content, build the links and manage the technical SEO of just one site is a daunting task. While it may be possible, they will not get a full nights sleep. An SEO agency that has a collection of people and certain outsourced work also exists, but this can sometimes compromise the quality of the work.

2.      The Local and Small Business Specific

If you are a local Law firm, this may be a perfect setup for you. This company can target your SEO within the area and allow you to reach these clients. If you plan on going outside of your specific area, they may not be the best choice.

3.      The Pay Per Click Agent

This is specifically for Google Ads. These agencies should be straightforward, but if an agency has you pay them a large total cost and simply returns with how many leads they were able to get, be wary. You do not actually know how much of your money they are spending on the advertisements.

4.      Social Media Agency

This digital marketing agency is a bit different because it is restricted to a specific platform. These can be run by one person and are effective in building brand awareness.

5.      The Consultant

Essentially you are getting an educator. These consultants will inform you on what you are doing well and where you can improve to be effective with your own digital marketing. This is great if you have an in-house person who runs all of your online marketing.

6.      Public Relations

This is a highly specified type of digital marketer. They are for when mistakes are made and you have to fix your public image. These agencies use a variety of tactics to effectively improve your brand and overall online presence.

7.      The Content Creator

These are generally businesses owned by one or two writers. What they do is provide content for your website so you can keep posting blog posts and build up your site’s content for SEO purposes. These are great for making your site thicker, but you will not reap too many benefits unless the content is of a high enough quality to attract links. Be wary, they could be selling you and a few other agencies the same content. This will make the added content ineffective in SEO.

8.      The Designer

This is a great way to go if you need a site redesign or hope for a better user experience. While it may not jump out to people in search, it will make sure that people who find your site stay on it and enjoy the experience.

9.      The Full Service Digital Marketing Agency

This is the agency that will allow you to grow whichever way you want. They are able to perform all of the above tactics and make them work together effectively to improve multiple areas of digital marketing.

Lawyers should take advantage of digital marketing and utilize it to show up higher in search, build their brand and essentially be the first choice for anyone who is seeking a law firm in a case. If your competitor is performing digital marketing it is vital that you invest in it as well so they do not get so far ahead of you in the race that it is extremely difficult to catch up.

How Long Does Digital Marketing Take To See Results?

This is the golden question. And the answer is dependent on multiple factors. What is the state of your website? Is it able to get up and start running, or has it been neglected for years and unable to get off the couch? The amount of training it needs is the first factor that determines the length of time.

How much are you investing in your sites training and optimization? Are you hoping to rank first for “lawyers” everywhere in the United States? You better be ready to invest millions of dollars into your SEO campaign and still wait a long time. If you are hoping to rank in the top four for “lawyers in New York”, we are looking at goals that are much more likely to happen in a tangible timeframe. So the level of work being performed on your website plays a role in the amount of time it will take.

The final factor that plays a role is your competitors. Are they investing in their digital marketing campaign? Did they get in shape and start running the race years ago or are they still sitting on the couch? If they are all on the couch, now is the perfect time to make sure you get ahead of them and start getting results from SEO. If they are ahead, don’t worry. It will just take a little bit more time and energy to catch up.

So how long does it take? I wouldn’t look for changes in your SEO until 6 months to a year of optimization to a year. Before that, it is unlikely that you would see any change. It may take longer, and it may take shorter. It all depends on your situation.

Picking the Perfect Digital Agency

Picking the perfect digital agency may be the most difficult step in your online marketing process. While these questions will help you in your interaction with them, it is difficult to know what agencies have your best interests in mind. First, it is vital to know what you want from your digital marketing and determining if that is what you will want in 5 years. Next is looking for agencies that will be able to provide the best service to your business.

Check with other businesses. Go to a local meet up and ask other businesses if they have tried digital marketing. Ask about their experience and if they saw results in the end. Compile a list of potential candidates and research them. Are they producing results and keeping up to date with industry trends and the latest information? As you look at different candidates remember you are not just looking for a business to mow your lawn, you are looking for a business that you invite into yours and form a partnership. If the business does not seem to want to share information with you, why should you share your information with them?

By ensuring the internet marketing business that you go with matches your business practices you will start a successful relationship. Your success is their success. Finding a business who recognizes that is better than gold.