Size and Location

As we’ve already mentioned, agencies aren’t “one size fits all.” Some business owners may feel that their online marketing is best handled by a small company located very close to them. On the other hand, you may know someone who swears by a global company with multiple offices and hundreds (or thousands!) of employees.

When you’re choosing a digital agency, you may feel that size and location aren’t important at all — or they may be a huge factor in your decision. If you’re not sure why one or both factors might matter to you, here are a few things to consider!

Local marketing agencies may be easier to work with: If your company has frequent meetings that require the presence of your marketing team, or if you just like having the opportunity to meet with your agency in-person on a regular basis, you may want to look for a firm that is located close by. Agencies that are within a few hours drive of your office can visit more frequently, and may be able to accommodate any special requests for their presence at trade shows or other events.

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But distance doesn’t mean a lack of communication: Agencies located across the country, or even across the globe, won’t necessarily be less responsive or present in your life simply because they’re far away. You can arrange for special visits once or twice a year, set up conferences or phone calls using Skype, and exchange more frequent emails. The best digital agencies will always feel present, even if they’re located many miles away.

Large companies have more resources: Many of the largest digital agencies out there have multiple locations with hundreds of employees spread amount their offices. These large companies may have more resources at their disposal, the ability to hire experts and talented professionals almost on the fly, and ultimately more time and people to dedicate to your account.

But you may get lost in the shuffle: Large agencies sometimes suffer from a lack of cohesive work. Smaller agencies can collaborate on your needs and produce a marketing experience that is consistent between your website, your social media platforms, and even your printed branding (like business cards and brochures). If one graphic designer is assigned to your marketing, your graphics may be far more consistent than they would be if ten people were trading off responsibilities as your needs changed.

Again, we want to emphasize that what works for one company may not work for another. Ultimately, the digital marketing agency you choose should be the one that fits your unique needs the best. Whether they’re located across the globe or in your city, and if they have ten employees or ten thousand, is entirely up to you.

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