Quality of Their Work

When you’re selecting a digital agency to work with, you want to be sure that the partner you select will provide you with quality work and services. Some agencies may have flashy websites, but very few items in their portfolio and almost no client testimonials to speak of. Can you really make your decision based the design of just one website, or the promises they make you about how great their services are?

To select the best digital marketing agency for your business, whether it’s big or small, you should look for factors that indicate the real quality of each agency’s work:

Real client websites in their portfolio. Look for agencies that have expansive portfolios, or even case studies with real results displayed. Digital marketing agencies should be proud of their work, and will want to display it on their website.

Look for companies that show images of the websites they’ve built or redesigned, and important statistics that have improved as a result of their work, like the number of visitors, conversion rate, bounce rate, and so on.

Client testimonials and reviews. Look through the agency’s own website, or on other sites that have reviews (like Yelp, Google, Facebook, and so on) for feedback on the quality of the agency’s work. Really happy customers will be certain to leave a review somewhere the whole world can see it! Fortunately for you, so will upset customers.

Although one or two negative reviews doesn’t necessarily indicate a problem, you should look for companies that have overall positive sentiment attached to their reviews. And the best agencies will place testimonials right on their website, making it easier for you to hear in the own words of clients why the company is so good.

Quality of their own website. Although many agencies say that they are their own worst customer, the best digital marketing companies will have beautiful websites with hassle-free navigation and unique visual effects. They won’t have a cookie-cutter website or something that you think you’ve seen somewhere before.

Look for anything that may indicate a lack in attention to detail, like broken links, missing images, or typos. This can be indicative of the kind of work you’ll get from them as a client.

Finally, if you’ve found an agency that you think will be a good fit, don’t hesitate to reach out to current customers to ask for some feedback! Reputable agencies will be happy to refer you to some of their clients for an honest, unbiased testimonial. This kind of feedback can identify some agency strengths and weaknesses that may be harder to pick up based solely on the website or online reviews. This is an important decision, so don’t hesitate to gather as much feedback as you can.