Awards and Achievements

As you start visiting agency websites, you may notice that many of them have information about awards they have received on their homepage. Award-winning digital marketing agencies are usually very proud of these accomplishments, and will do everything they can to show off all they have achieved.

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Should you think badly of an agency without any awards? Not at all! New agencies may just be getting noticed for their work, and may not have even entered in any competitions or become eligible for awards because of their young age. However, these firms should still have some kind of achievement to speak of. Whether it’s being named as a significant contributor to their community or acknowledged as a great employer in their area, they should be able to tell you what makes them great.

You should also avoid being sold simply on the fact that a digital agency has won many prestigious awards. Companies who win awards for great design may not have the skills you need to get your social media presence where it needs to be, and agencies who have won trophies for stellar development may not be able to create a content marketing program that will drive sales. Look for a company who has an array of awards and achievements in multiple fields. Otherwise, you may feel the need to hire two companies to handle your marketing work… and that can get expensive fast.

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