Top Digital Marketing Agencies for Hotels

If you’re looking for a way to improve your hotel’s online presence, digital marketing is the answer.

Digital marketing has so many strategies to help your hotel rank highly in search results, increase in visitors, and increase in brand awareness.

Check out our top 20 digital marketing agencies for hotels below!

Rank   CompanyEditor Group City/State Employees Website
1Editor Group$$$$Sydney,10 - 49GO TO SITE
2Place1SEO$$$Fort Myers, FL2 - 9GO TO SITE
3Marketing Masala$New Delhi,2 - 9GO TO SITE
4Hanapin Marketing$$$Bloomington, IN10 - 49GO TO SITE
5Link2CITY$$$Miami, FL10 - 49GO TO SITE
6Boucher + Co.$$$$New York, NY10 - 49GO TO SITE
7Bright Vessel$$Jupiter, FL2 - 9GO TO SITE
8SmartAcre$$$Bethlehem, PA10 - 49GO TO SITE
9BayCreative$$$San Francisco, CA10 - 49GO TO SITE
10DASH TWO$Culver City, CA10 - 49GO TO SITE
11Location3$$$Denver, CO50 - 249GO TO SITE
12Perfect Search Media$$$$Chicago, IL10 - 49GO TO SITE
13Digivate$$$London,10 - 49GO TO SITE
14Stryde$$$$Draper, UT10 - 49GO TO SITE
15Digital Success$$$$Carrollton, TX50 - 249GO TO SITE
16Leverage Marketing$$$Austin, TX10 - 49GO TO SITE
1797th Floor$$$$Lehi, UT50 - 249GO TO SITE
18Mad Fish Digital$$$$Portland, OR10 - 49GO TO SITE
19Red Hot Penny$$$London,10 - 49GO TO SITE

Important questions to ask digital marketing agencies

In today’s internet-driven world, hiring a digital marketing agency is a great way to build additional traffic to your website and increase your hotel customers. Hiring an agency can help you ensure you have the most qualified and experienced people working on your digital marketing. When you select a digital marketing agency to work with, there are a few questions you should ask upfront to ensure they are the best agency for your business to partner with.

What Services Do You Offer?

One of the most important questions you will want to ask is what types of digital marketing services the agency offers. Services that a digital marketing agency may offer include search engine optimization (SEO), pay-per-click advertising (PPC), conversion rate optimization (CRO), web design, content marketing, email marketing, social media and more.

If your business is planning to implement multiple digital marketing strategies, finding an agency that can manage each strategy will make it easier for you to communicate everything to one agency as opposed to working with three or four separate agencies.

What Experience Do You Have?

You should also ask the digital marketing agency about their past experience working with other businesses in your industry. If an agency has worked with hotels in the past, they will be more experienced crafting strategies and choosing keywords for the hotel industry. Also, if they can show you the results they have been able to achieve for past clients, you can feel confident in their ability to help your business.

What Does Your Process Look Like?

Before you sign a contract with a digital marketing agency, you should ask about their process. Knowing who your main point of contact is, how they communicate with their clients, and how they develop strategies can provide a better idea of their overall organization.

Asking these three important questions can provide clarity about what it is like to work with the agency. Getting answers to these questions can help you gain confidence in the agency you are about to hire.

What can digital marketing companies do for your hotel?

A digital marketing agency can help you take advantage of unique online strategies that will help your business stand out. The following are a few tactics that have proven to be successful in helping hotels improve their business.

SEO

SEO involves making updates to your website to help improve your rankings on the search engine results pages. When a user types keywords relating to hotels in the area you service, you want your website to appear at the top of the search results.

To achieve higher rankings, you need to make sure your website incorporates important keywords that users are searching. For example, keywords like “hotels in [your city],” or “best hotels in [your city]” should be used. Using these keywords in your page titles, meta descriptions and throughout your content will signal to Google that your page is relevant when users search these terms.

Local SEO

In addition to traditional SEO, you can also implement local SEO strategies. When users search for hotels in your area, you may have noticed that map results or hotel locations appear on the left side of the search results. To improve your chances of appearing in these unique results, you should update your Google My Business page. On your Google My Business page, you can include your contact information, hours, photos, description of your business, and the cost of your rooms.

PPC

Hotels can take advantage of paid advertising to advertise special offers, travel packages, vacancies, hotel upgrade announcements and much more. With PPC campaigns, targeting specific demographics and locations is easy. Because you can update how much you are spending on PPC in a matter of seconds, it is very flexible for any hotel’s marketing budget.

Social Media

Social media can allow your hotel to provide relevant content and information to your followers. Through social media, you can showcase amenities at your hotel, offer deals, educate users about activities near your hotel and much more. Providing valuable content for uses on social media helps establish trust and will keep your hotel top of mind in the event one of your followers needs to book a hotel in your city in the future.

Spending more for specialized digital marketing work will help your business be competitive online and stand out from other hotels in your area. By investing in SEO, local SEO, PPC and social media, you can reach a larger audience and drive more people to book a room at your hotel.

How long does it take for digital marketing to produce results?

SEO, PPC and social media are some of the most common digital marketing strategies hotels utilize. Depending on the digital marketing service you choose it may take time for you to begin to see results.

SEO & Local SEO

The entire SEO process can take two to three months to implement, and another month or two before you begin to see results from your efforts. Google’s ranking algorithm is very complex, and making a change on your website today won’t results in higher rankings tomorrow. It takes time to build up credibility in Google’s eyes.  Be patient with the SEO process, because once you start achieving higher rankings, you will start to see your web traffic begin to increase as well.

PPC

Compared to SEO, PPC provides more immediate results. Within a day you can begin to see which ads have higher click-through rates and more conversions. However, to truly know which campaigns are better, you may need to let them run for a few weeks before making changes. If you do decide to make adjustments, doing so is very simple and can be done in a matter of seconds.

Social Media

Building a significant following on your social media platforms can take months. Once you have an established following, you will need to provide relevant content consistently to keep your followers engaged with your hotel.  Using paid advertising on social media platforms may help you to see more results faster and improve the number of people who book a hotel room.

Specialized digital marketing work might take longer because the digital marketing agency will take extra time to understand your business and perform in-depth keyword and competitor research. The additional time a specialized digital marketing agency takes to create your strategies will pay off in the long term and will ensure your hotel will stand out from competitors on the internet.

Picking the perfect digital agency for your hotel

Hiring the right digital marketing agency can be an overwhelming task. Digital marketing is a long-term strategy that you will most likely be using for many years to come. When you choose an agency to work with, you are investing in a partner for not only a few months but for potentially years.

In your area, there are probably many other hotels that are competing against you. A great digital marketing firm can help you stand out among other hotels in your area. Having a strong online presence has become essential to reach a large number of users who are searching for hotels online. With an aggressive digital marketing strategy, you will be able to outrank your competitors on search engines which will help improve your sales.

Because internet and digital marketing practices are constantly changing at a fast rate, you want to make sure you are adapting to the changes. A digital marketing agency stays up-to-date on the newest trends and will help you implement those changes in a timely matter to ensure your hotel remains competitive online. Having industry experts on your side can help you utilize new digital marketing practices before your competitors.

Whether you need help with SEO, PPC, social media, web design hiring a digital marketing agency may be the right choice for you. Hiring an agency will let you focus your time and effort on what you do best and will allow experts to manage your digital marketing campaigns.

An effective internet marketing campaign can help you build brand awareness, drive more people to your website and improve the number of people booking rooms at your hotel. Don’t miss your chance to start improving your hotel’s online presence. Start looking for the right digital marketing agency to take your hotel’s marketing to the next level.